Ascot

You Are Viewing

Monthly Archives: December 2014

People still buy from people

An ex-boss of mine’s favourite quote was ‘people buy from people’. This irritated the life out of me. Not just because of its glib unsupported simplicity – though that was irritating enough. But rather because I was (at the time) personally steeped in complex marketing ideologies and sales techniques. His version of the world made […]